Best Car Commercial Ever

posted on july 30, 2003, tag: entertainment

The Honda "Cog" commercial, for their new Accord, was created in the UK. It's two minutes long, and is comprised of one single tracking shot (edit: there are actually two shots, one comprising the first minute, one the second, that are seamlessly edited together... still—not bad at all!), in which pieces of one of the six hand-made new Honda Accords work like dominos to further motion. There are no special effects in this commercial. It's all physics, tons of planning, and 606 takes*.

If you haven't seen this, you absolutely must. You can find the commercial at their UK website by clicking here. It's a flash site, so you may have to wait for loading. To view the commercial, click the link with the star next to it that says, "Click here for the two most precise minutes of TV you will ever see."

Simply amazing.

* I know it's hard to believe, but this is all true. For more information, you can check out the ULRP article (snopes.com) about this commercial.